The Issahra brand was born after the local women of Morocco shared their long-time natural beauty secret. Instead of applying artificial moisturisers and lotions to their bodies, they made use of the indigenous gem, argan oil (extracted from the argan tree). They found that not only did it moisturise, but it had incredible beautifying properties too. As the only country in the world where this tree grows, Moroccan women have mastered the extraction process of this argan oil and Issahra has chosen to bring you the exceptional properties of argan oil into a skincare range.
Containing 100% natural ingredients, Issahra products are not only manufactured according to high ethical standards, but are made from only the purest ingredients too. Gentle enough to use on almost all skin types, argan oil is the major ingredient in all the Issahra range. Each product has been carefully designed to nourish and care for your skin.
Thanks to argan oil’s antioxidant properties, it assists in delaying the ageing process too. Argan is considered an effective anti-aging oil due to properties such as the high levels of vitamin E /tocopherols (anti-oxidants help neutralise free radical damage, which is important for skin exposed to polluted environments) and saponins (skin-softening agents). Besides cooling and soothing inflammation, it is also reputed to help reduce wrinkles by restoring the skin`s hydro-lipid layer.
Because Skin is the body’s largest organ, Issahra is fully committed in avoiding toxic ingredients:
- No parabens
- No phenoxyethanol
- No silicones
- No animal origin ingredients
- No mineral oils
- No chemical colorants
- Recyclable jars.
Issahra supports Fair Trade by the Moroccans women regrouped in cooperatives to produce argan oil. For these women the argan tree is life changing. Thanks to this tree the women have improved their socio-economic conditions: they can now leave the house, learn to read and write and participate actively in the protection of the secular tree.